Arsenal FC 2011 Asia Tour
阿森纳足球俱乐部 2011年亚洲巡回

Sports • Lifestyle
运动 • 生活方式

Arsenal Football Club is an English Premier League football club based in London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups.

The Arsenal Asia Tour is a fresh and exciting visual concept that incorporates traditional motifs in a modern and regional theme, creating a “Harmony Ball” by combining the potent and emblematic Chinese and Malaysian symbols of Dragon and Tiger, and communicating ‘Victory through Harmony’, the motto of Arsenal Football Club, to all who follow.

We developed the Arsenal Asia Tour identity and a supporting graphic system that would best articulate the Arsenal brand with visual appeal to the local market.

伦敦的阿森纳足球俱乐部是英格兰足球超级联赛的一员,为英超中最成功的球队
之一,阿森纳赢得了13次的英超冠军和10次的英格兰足总杯冠军。

阿森纳亚洲巡回是一个结合传统图像于现代和当地主题的新鲜视觉概念,运用阳刚且具象征意味的中国龙和马来西亚的虎图腾创造出一个"和谐之球",同时传达出阿森纳的格言"和谐中赢得胜利"的寓意。

我们开发了阿森纳亚洲巡回的视觉识别系统和一系列的相关图像以吸引当地市场并清楚地传达阿森纳的品牌形象。 经研究分析后所归结出的传统图像元素带出创意的方向。这个项目融合了西方文化与当地传统,同时奠定了阿森纳在该区域的足迹。

Brand Communications / 品牌传达

品牌策略
品牌识别

Brand Communications / 品牌传达

平面系统
当地化

Localisation / 当地化

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